Fuel For Thought
Fuel for Thought is a monthly podcast that turns fast-moving automotive change into practical direction for OEMs and suppliers. Each episode brings Mobility Global (formerly S&P Global Mobility) experts to break down what’s driving the market—from geopolitical disruptions to production, sales, and supply chain shifts—and how those forces translate into real planning decisions.
Listeners gain data-backed perspectives to stress-test forecasts, spot emerging risks early, and prioritize actions across sourcing, capacity, and regional strategy. The result: clearer choices, faster responses, and more confident moves in an increasingly volatile industry.
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Episodes
![Fuel For Thought [S3|E11]: Can Electrification Deliver for Commercial Vehicles?](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/90286ada962aa6dab8f88361bb109726_300x300.jpg)
Nov 15, 2021
Nov 15, 2021
12 min
Kristen Balasia, Gregory Genette, James Martin and Mark Hazel talk about Light Commercial vehicles, and Medium / Heavy duty vehicles, specifically in the growth and evolution these segments are experiencing. Growth and transition are influenced by an increase in e-commerce combined with other factors favoring the introduction of electric commercial vehicles.
![Fuel For Thought [S3|E10]: Software-Defined Vehicles](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/73bcf10d62d557c0db194e90e15148c0_300x300.jpg)
Oct 25, 2021
Oct 25, 2021
19 min
Kristen Balasia, Mark C. Boyadjis and Tawhid Khan talk about the major shift towards software-defined vehicles and bridging the union between the digital experience and automotive industry.
![Fuel For Thought [S3|E9] - A Rocky Recovery in the Second Year of the Pandemic](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/7f0fcbfa8d2752d9f026c1e04ca076a1_300x300.jpg)
Sep 14, 2021
Sep 14, 2021
17 min
Kristen Balasia, Mike Wall and Bjoern Huetter talk about supply chain challenges and electrification trends, and review the rocky recovery as we progress through the second year of the pandemic.
![Fuel For Thought [S3|E8] - Car Buying Convenience Factor](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/921720c18cb3564c0e4c3679ceb9bb4d_300x300.jpg)
Aug 24, 2021
Aug 24, 2021
18 min
Kristen Balasia, Amber Daniel and our special guest, Giancarlo Montenegro; Director of Social at Reunion Marketing talk about the changing consumers experience, specifically how much driving dealer actions and ad spent, and how to best engage the consumers in the tight market.
![Fuel For Thought [S3|E7] - Automotive Electrification & Decarbonization: Towards Net-Zero](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/2f5bb55334efebbf9699f4d4fef2bae6_300x300.jpg)
Jul 21, 2021
Jul 21, 2021
22 min
Kristen Balasia, Vijay Subramanian and James Martin talk about automotive electrification, regulation, and transportation decarbonization toward net-zero ambitions.
![Fuel For Thought [S3|E6] - The Chip Dip](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/28da3715f4fc22d25d81cc0a2397e929_300x300.jpg)
Jun 22, 2021
Jun 22, 2021
23 min
Kristen Balasia, Mark Fulthorpe and Phil Amsrud talk about the tight supply of semiconductors, and various disruptions to non-automotive markets which is also impacting the automotive sector.
![Fuel For Thought [S3|E5] - Retail revolution – Real or not?](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/4e23fbf1a32ce9b9788a07d93e732bbf_300x300.jpg)
May 18, 2021
May 18, 2021
26 min
Kristen Balasia, Thomas Libby, Ian McIlravey and our special guest Michelle Denogean; CMO at Roadster, talk about the changing retail model and consumer behaviors accelerated by COVID-19 lockdown.
![Fuel For Thought [S3|E4] - Vehicle loyalty grows in share and importance; Some brands top 60%](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/60b13f40cd3498691a9c95c6be084208_300x300.jpg)
Apr 20, 2021
Apr 20, 2021
13 min
Thomas Libby and Kristen Balasia talk about the importance of loyalty in the automotive industry.
![Fuel For Thought [S3|E3] - The New Map – Charting the Future](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/7cfbdb4c7b49ec0601439466453ee31b_300x300.jpg)
Apr 19, 2021
Apr 19, 2021
23 min
Tim Armstrong, Tom De Vleesschauwer and Kristen Balasia talk about IHS Markit's CERAWeek which is widely considered to be the most prestigious annual gathering of the global energy community.
![Fuel For Thought [S3|E2] - Market dynamics in the first year of the pandemic](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22323098/ff62710ded72532fd01b10d29b1fb36c_300x300.jpg)
Feb 16, 2021
Feb 16, 2021
15 min
Bjoern Huetter, Ali Khalili and Kristen Balasia talk about 2020 year in review around the globe; an unprecedented year for the automotive industry.


